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BEHAVIORAL INTELLIGENCE TELECOM DISRUPTION GRADED RESEARCH

Starlink Migration
Intelligence

Six calls frozen before the Q2 prints. Graded in public after.

A behavioral read on where cable customers are moving — built from a global full-session clickstream panel, compared against reported subscriber losses, and scored openly including the miss. Behavioral signals only; coincident, not forecasting.

The 60-second brief

What we asked, how we ran it, what came back

starlink_migration_brief.mp4
What we asked

Can browsing behavior show cable-to-satellite migration pressure while a quarter is still running — weeks before operators publish subscriber losses?

What we did

Scored every panel user on a 0–5 migration conviction score from four behavioral signals, then compared quarterly panel pressure against reported operator losses across two years.

What we found

Panel pressure moved with reported losses in four of five clean quarters. The signal is coincident, not leading — but it is readable weeks before the print.

The grading — Q2 2026

Six calls written down on July 9. The operators reported on July 23–24.

Every call was frozen before the Q2 results were published, then graded under a fixed HIT / PARTIAL / MISS rubric — including the one that missed.

4
Hit
1
Partial
1
Miss
5/6
Clean quarters aligned
Q2 is the highest-pressure quarter in the panel; cable-to-Starlink co-visitation doubled
Combined Comcast + Charter broadband losses widened to 339,000 from 185,000
HIT
Charter is the most exposed cable name
Charter losses accelerated to 172,000; shares fell ~12% on the print
HIT
Comcast is the most resilient
Comcast losses improved by 34,000 YoY to 167,000
HIT
Satellite direct-to-cell is not yet a mass-market event
No operator cited it as a Q2 driver
HIT
The marginal threat is rotating from fixed wireless to satellite
FWA side confirmed (Verizon adds fell); satellite side not yet named by operators
PARTIAL
No price war visible
Comcast cut broadband ARPU 3.8% via price locks; Charter withdrew retention offers
MISS
In plain terms

We wrote down what we expected before the companies reported. Four of six were right, one was half right, one was wrong — and we show all six.

How it works

Full-session browsing → one 0–5 migration conviction score

Signal 01
Funnel depth

How far into the provider's own funnel the session actually went — not whether the domain was merely visited.

Signal 02
Comparison intensity

How many competing providers were evaluated in the same behavioral window.

Signal 03
Incumbent exit signal

Whether the session touched cancellation or billing paths at the current provider.

Signal 04
Persistence

Whether the behavior repeated across weeks, separating intent from a single curious visit.

Validation: top-tier scored users reach the order path at roughly 4.2× the rate of the lowest tier, and that separation held under three separate reweightings of the score.

LEGACY NODE SATELLITE CPE
What we do not claim

The alignment is directional evidence, not quantitative accuracy. The sample is small and the result is underpowered — stated, not buried.

Operators attribute their losses to fixed wireless, fiber overlap and mobile substitution. We measure migration pressure toward satellite; the prints do not separate satellite-driven churn, and neither do we.

The score identifies who is in a migration state now. Forward ranking was tested and does not hold. The full brief publishes an 11-item limitations register.

Full brief · PDF

Starlink Migration Intelligence

The complete 12-page brief: the full grading table, the validation series across two years, the scoring methodology, the second-order geographic reads, and the published limitations register.

  • ✓ Six frozen calls with reported outcomes
  • ✓ Eight-quarter validation against reported losses
  • ✓ Scoring methodology and reweighting tests
  • ✓ Full limitations register and two self-corrections

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Behavioral signals, not verified migration · Coincident, not leading · Monitoring expressions, not investment recommendations

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